Wind Controller is a Finnish based maintenance company that provides wind turbine owners a seamless and intuitive customer experience across all turbine park related matters. The challenge is showcasing a service that can help businesses have happier customers by providing a richer, more engaging and, ultimately, more profitable customer experience.
It is by building the brand strategy across multiple points (graphically and visually) that ultimately lead to a satisfied client. We approach all marketing projects from a strategic mind set, meaning that the planning stages are crucial. This strategy means the efficient use of scarce resources (normally this includes time and money) to achieve a specified goal. If a client has more than one goal (as is often the case), this necessitates their prioritisation, so that there is a clear agreement and unambiguous understanding between different parties as to their relative importance.
To be able to deliver excellent marketing strategy, one needs to know the business model, the industry sector and competitor activities. This market research will identify key insights which will drive the strategic positioning and messaging. Wind Controller needed work across all marketing media including; advertising, sales promotion, live events and direct marketing. This partnership with WindController has proven to be challenging and very rewarding.
For example, the newest challenge has been to create a visual representation and monitoring tool to show clients how their particular Wind-Turbine farm are performing. These portal are designed to help customers track and monitor; in a more efficient way. Clients will be able to search their turbines' performance logs by common categories like weekly, monthly bills, rather than trawling through the whole statement. They’ll also be able to chart their expenditure over specific time periods, receive notifications when the turbine needs service. To date, no other banking apps provides as many search filters and analytical tools to help customers get a clear view of their money, so it looks like it could be a success.
Watch this space!
8760 Control Envelope & Brochure
8760 Control Envelope
8760 Control Brochure